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The recent explosion in Labubu's fame is largely credited to BLACKPINK's Lisa, who has publicly expressed her love for the character. This endorsement, combined with the "blind box" sales model (where buyers don't know which specific figure they're getting), has created a frenzy. As a result, the "Monsters" series is now Pop Mart's best-selling franchise, generating a staggering $419 million in sales in a recent year. However, the craze has led to a flood of counterfeits, affectionately dubbed "Lafufus" by collectors.

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